Challenge: For the launch of their new product the ’Colgate Max Whitening pen” , Colgate wanted to create an awareness campaign. Normally, Colgate uses one generic (television) commercial, but were convinced about the added value of local relevancy, local influencers and social approach.
Idea: A three-part video series '' The Ultimate Checklist '' with influencers & friends Anna Nooshin and Yara Michels was created. In order to create a distinctive storyline (less product focused, like all competitors) we had the girls talk to each other about the ultimate requirements for different situations (date, business meeting, premiere). Yara Michels was also the face on POS material.
Content Director: Camiel Verhey
Producer: Victoria Lechevalier
Creative: Joshua Hoogenboom
Director: Judith Veenendaal
DOP: Noel Schoolderman
Sounddesign: Michiel de Boer
Production partner: Mr.Frank
The Ultimate Checklist - Teaser
The Ultimate Checklist - Date
The Ultimate Checklist - Business meeting
The Ultimate Checklist - Première