Challenge: Natural cosmetics brand Weleda, wanted to create brand awareness and presence within the digital & social umfeld. Upto this campaign Weleda solely created awareness through AVM.
Idea: A campaign that introduces The Tiny Five: Weleda’s smallest but most important employees, who help to make sure all products are 100% natural. In a series of 4 videos you step into the daily life of the worm, ladybug, bee, butterfly and woodlouse. The campaign gave people a deeper understanding that the natural Weleda beauty products they use everyday, are actually a result of nature’s hard work. In addition, a full social strategy was created. Facebook content with a product focus and a new look and feel, Instagram content with a 100% natural focus by making use of only garden pictures (with a hint of product here and there).
Role: Head of Production