Challenge: Besides selling new books, also has a very broad range of second hand books. Within this field they have quite some competition, especially during that time of the year when students are going back to university. wanted to stand-out with a unique campaign. Lucky for us the word ‘viral’ got dropped..

Idea: Study books are perfect for studying. But for college students they are also very useful as a cutting board, side table, beer opener, pillow and ping-pong racket. That’s why they should not buy them new. A video was ‘leaked’ of a secret fraternity haze and showed you can use second hand study books for – let’s say – many functional reasons.

Role: Head of Production

Agency: Wavemaker

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